Frequently Asked Questions

RAOSON over 20 years of experience we’ll ensure you always get the best guidance. We serve clients at every level of their organization, in whatever capacity we can be most useful, whether as a trusted advisor to top management or as a hands-on coach for front line employees. For every engagement, we assemble a uts team with the most appropriate experience and expertise. Our goal is to optimise your business relationships by seds our tailoring our services to your individual requirements a hands-on coach for front line employees.

What is Digital Marketing?

For us, Digital Marketing is the solution to clients each problem related to product, promotion or Place. Everything and anything that can be done to add value to the client with the help of technology is digital marketing for us. Few of the important activities are

  • SEO
  • PPC
  • Analytics and conversion rate optimisation
  • Content creation and marketing
  • Social media
  • Email marketing
  • Marketing automation
  • Mobile promotion
  • App & Software development
  • Online PR

What is SEO?

SEO stands for search engine optimisation, which simply means “making things appear higher in Search Results”. Though it sounds very simple, it is an in-depth concept and cannot be explained briefly. Effective SEO means more visitors, more customers and better acceptance from the market is what we can simplify the SEO as.

Why do people talk about Google only while there are other search engines as well?

What is PPC?

PPC that stands for Pay-Per-Click, is a paid form of advertising in which you pay on the basis of clicks on your link. This could be Google Adwords, Bing Advertising or even a Facebook advertisement. The most common and impactful is Google Adwords. We usually see it while searching on right side or at the top of the search result.

What is Local Search Optimization / Local SEO?

When searches are location based, i.e. “Restaurants in Vashi”, local Search Optimization works to up rank results in such cases. It involves highly tactful practices to optimize on local searches.

What is Content Marketing?

However content marketing prevailed since the inception of the term “marketing”, in recent years, the term has been precisely attached to the content created for on-site or off-site use with a purpose to attract more traffic through likes, shares and comments. In the current competitive market, promotion with impactful content has become a necessity as it has adopted psychological and scientific approach compare to traditional way which was mere an information sharing.

What is SMM?

SMM stands for Social Media Marketing. With the technological advancement, social media has a vital influence in day to day life. Social networking platforms like Facebook, tweeter, LinkedIn, Instagram, Pinterest, Google Plus, Whatsapp, etc., has enabled people to communicate with masses with just few clicks. Effective Social Media Marketing strategy enables businesses to explore this opportunity.

Why promotion on this platform requires professionals? Can’t this be done in-house?

These platforms are available for free to everyone and this days everyone knows basics about how to use it. We have seen many businessman / entrepreneurs trying to promote but even after investing their valuable resources like time and manpower they fail to explore the potential.

Only having a platform ready will not attract customers and neither will it help to increase the business. For effective promotion, one has to work on strategy and road map. This is where professionals like us come into the picture.

What is Reputation Management?

Today if I ask about Patanjali products, most people would say it is better as it is natural or based on Ayurveda. This is how they have created the niece for them with the help of Reputation Management.

Reputation Management is all about creating your or your business’s image in the minds of customers. We help businesses create their own space in the segment that they are present in.

Do you think Online Marketing is better than Offline marketing / traditional marketing?

The era is not about to decide which one is better. As a businessman what matters to me the most is my ROI. Traditional marketing like advertising, public relation & venue promotions are equally important but they have geographical limitation. With the help of Online Marketing, businesses expand their reach from local level to international level or global level. Online Marketing has a upper hand in present scenario only because it’s impact is for longer period and can be initiated with limited budget.

What is the ideal time period required to deliver the result?

It totally depends upon the various factors like industry, customer profile and their preferences and so on. I would say, judging the effectiveness of digital marketing before 4 month would be too early. However client can see remarkable improvement from 20 days onwards. Usually first 45 to 60 days would be required to create the platform (I mean designing and development of Content, Tag line, Logo, website, stationary. Branding strategy & Communication strategy) and testing of the customer preferences. So if you really want to judge the impact, between 6 to 9 months would be proper time. In some cases we have experienced even quickest responses just within 3 Months so ultimately that depends on many factors.

Do you stop work as soon as budget is used for the month?

At Raoson, our work is our passion. We are passionate about achieving our objective & produce that we promise. Moreover this problem mostly arises with those who have not planned their activity chart for the month. Our budgets are equally spread out with proper attention to special occasions & days.

Moreover, the nature of the work that we do, does not allow us to stop the work at any cost. As everything is carefully planned and designed, we cannot afford to stop.

What are your payment terms?

We work on monthly retainer basis where in the client pays a fixed amount of fees within 30 days of invoice generation. Apart from retainer additional expenses that we need to incur for paid campaigns & Website development are charged in advance.

Do you outsource work?

We believe in giving best to the client. If we feel by outsourcing any task or activity we can add more value to the client, we never hesitate to do that. In some cases we would even consult experts and take their advice and we help our clients to get benefited by taking corrective actions.

Why are you specifically targeting Small Business Units / SME Sector?

There are many players in the industry who have been focusing the bigger companies to offer their services. If we look at the statistics, SME sector consists of 36 million units with the capacity to employ over 80 million people and is contributing about 8% of our GDP through 6000+ products. So we feel there is great potential for development in this sector. Moreover these units does not have any specialized team to take care of their marketing requirement. Our services enables them to focus on their main business without getting worried about marketing activities.

Do you think SMEs will understand the importance of advance marketing & promotion techniques?

The entire scenario for SME sector has changed over a past decade. If we take an example of any small manufacturer or a service provider, they have been facing competition from organized sector and now they have started realizing that if they want to sustain in such competitive market, they have to be aggressive on new marketing platforms. The challenge to us would be, to make them understand that scientific approach and in-depth strategic planning are the key to their success.

As you said there are about 6000 products / services that the sector represent, what approach would you adapt and how are you going to engage them?

Our approach would be to get the entry to a particular industry and get expertise. We will slowly & sturdily approach other players from the same industry and build strongest profile in the particular industry. We are initially planning to target 3-4 key sectors to start with.

Over 20 years of experience we’ll ensure you always get the best guidance.